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New Possibilities: How Blockchains Are Conquering the Digital Market

15 Sep 2017
When we purchase real estate, notaries put their seal on the contracts. When we transfer money, the transaction takes place through our bank. When we provide confirmation of our identity to open an account, that occurs through an in-person visit. But...
15 Sep 2017

New Possibilities: How Blockchains Are Conquering the Digital Market

When we purchase real estate, notaries put their seal on the contracts. When we transfer money, the transaction takes place through our bank. When we provide confirmation of our identity to open an account, that occurs through an in-person visit. But...
  • 13 Sep 2017

    Internet and Cellular Connection in Germany: At a Snail’s Pace

    Germany's internet is lagging behind. That's hardly good news for such a business hub, because a slow connection also slows the digitization and Industry 4.0 revolution. What are the reasons for these poor connections?When it comes to the internet, Germany is a two-speed nation. Whereas the cities boast shiny high-speed tariffs, life runs in the slow lane in the more rural areas when it comes to digitization. Certain countries in the...
  • 08 Sep 2017

    Robotic Process Automation in Customer Management: Magic with a Lot of Added Value

    Robotic process automation (RPA) can optimize and speed up processes in customer management. Arvato CRM Solutions’ services for a globally operating soft- and hardware developer demonstrate how it works.Thomas Tarnowski, Senior Manager at Arvato CRM Solutions in Munich, still remembers what early automation for the global player was like. Ten years ago, consumers had to get in touch with a service center to activate their software products....
  • 06 Sep 2017

    Challenges facing the expansion of your brand in Europe

    Internationalizing a brand in Europe remains a major challenge for US enterprises despite the rise of the digital market and advances in technology that have made it easier to move across borders and enter new regions during the last decade. While the potential to reach a larger pool of customers and drive sales and revenue are among the benefits of expansion, brands are still struggling to negotiate the various hurdles associated with moving...
  • 01 Sep 2017

    Individuality as unique selling point: Hyper-Personalization of Digital Marketing Content

    Although certainly not every company has found a proper way of dealing with the flood of available data, we are slowly reaching the point at which big data is usable. It can be used, for example, to offer customers truly personal – and therefore relevant – digital content. The latest trend in digital marketing is called hyper-personalization. Where could it potentially lead?For decades, marketing departments have been working on ways to...
  • 30 Aug 2017

    Robot process automation (RPA) outlook

    Robot process automation (RPA) has the potential to transform how digital enterprises approach day-to-day business processes. RPA is defined as a style of automation where a computer replicates a human’s action in the completion of rules-based tasks. There are already high rates of adoption due to its relatively low cost and ease of use.Drive operational efficienciesRPA effectively “takes the robot out of the human” and is a proven...
  • 25 Aug 2017

    Digitization in China: The Realm of the Digital Middle

    It wasn’t that long ago that technological development in China consisted mainly of copying innovations from the United States or Japan. Today, the country is playing a leading role in digital technology – and blazing its own trails in the process.About 36 percent of people in Germany use Facebook. WhatsApp is used by approximately 45 percent of the population. What does that have to do with China? In truth: nothing. That’s because many...
  • 23 Aug 2017

    Thinking globally, acting locally – entering the European e-commerce market

    Europe has some of the largest and most dynamic e-commerce markets in the world – consumers in Europe shop online more than ever before, and their habits have changed in tandem with the rapid development of technology.Shoppers in Europe are more comfortable shopping online now than ever before, even for luxury and other high-value items. As a result, improving both their reputation and their reach in Europe should be a ‘no-brainer’ for...
  • 18 Aug 2017

    Benchmark study: Good Service Turns Customers into Fans

    For customers, good service is more important than great products or affordable prices – that is a conclusion of the latest study “Customer Service in the Digital Age.” It’s not the only interesting finding of the survey.Which contact channels do customers prefer? What do they expect from customer service? The 2017 service benchmark, published by the business consultancy Pidas, focuses on these and other questions. The latest edition,...
  • 16 Aug 2017

    Digitization in Insurance: Uncharted Digital Territory

    Digitization will change the insurance industry in the coming years. But how? Startups and conventional insurance companies are currently giving this a great deal of thought. How do they intend to make digital customer interactions a positive experience? And what role does artificial intelligence play in all this? A look at the present and the future.Is it all just science fiction? A video by a German reinsurance company at Insurance...