Read how one of the busiest airports in Europe, Amsterdam Airport Schiphol, has successfully embraced a proactive approach on social media and provide you with four best practice tips to get started. This blog is edited from a Dutch blog post written by Estelle Wienk and Levi Witbaard, Marketing Manager at OBI4wan published on Emerce.nl Proactive customer service on social media...
Customer care on social media has reached maturity and is seen by both businesses and customers as a valuable communication channel. Customers expect to receive quick and professional service via the social media channels they use on a daily basis. But these same customers also talk about your company, products and services without a direct mention to your Company Account. Customer care on social...