Driving your e-commerce
E-Commerce for manufacturers: Expand your brand onlineFor many years, manufacturers were able to rely on their network of brick-and-mortar retailers. The supply chain was clearly defined: the manufacturer produces the merchandise; the retailer distributes it to the consumer. This division has changed with the rise of the Internet and the resulting new sales channel. Many manufacturers now have...
IS OMNI EVERYTHING?
Increasing customer expectations and their demand for a continuous commerce experience challenges retailers globally. Consequently, almost any retailer has come across the theories around OMNICHANNEL RETAILING, which entails the connection of all available sales and distribution channels in order to provide a seamless shopping experience to customers.While OMNICHANNEL is...
With innovation continuing to be a focus for retailers, a new Retail Innovation Report identified 5 top priorities that retailers are looking at for the near future.Retail success is now being driven by a set of new measures, according to original research in a new report from Arvato, a global provider for full-service eCommerce and supply chain solutions, and Practicology, a leading...
Read how one of the busiest airports in Europe, Amsterdam Airport Schiphol, has successfully embraced a proactive approach on social media and provide you with four best practice tips to get started. This blog is edited from a Dutch blog post written by Estelle Wienk and Levi Witbaard, Marketing Manager at OBI4wan published on Emerce.nl Proactive customer service on social media...
The omnichannel process is what everyone in retail is striving for so that customers have a seamless experience as they shop. Creating that experience for the customer directly affects how inventory is managed and requires retailers to have inventory accuracy and visibility. Thus improving customer’s ability to explore and engage both online and in stores.How is that accuracy and...
From today on we will talk about how companies are facing challenges and opportunities brought up by digital transformation and internationalization, new technologies and changing market dynamics.At arvato our ambitions go far beyond making your customers happy. We aim to turn them into ambassadors. People whose actions and recommendations will boost your balance sheet, reputation or growth;...