The needs and expectations of customers are becoming more complex, not least due to the possibilities offered by digitization. This presents retail companies in particular with brand new challenges. They have to deliver added value in new ways and provide an improved shopping experience that is as individual as possible in order to establish customer loyalty to the brand - online as well as...
With more purchase transactions occurring online, eCommerce as a sales channel continues to thrive. The role that mobile commerce has had in influencing shopping behavior has played a crucial part in the growth. Shoppers now have 24/7 accessibility, flexibility to search and shop when it is more comfortable and convenient for them. And with the competition just a click away, retailers have...